Playable ads, built from your game.

A playable ad is a small, interactive slice of your game that runs inside the ad itself. Instead of watching a video, the player taps, swipes or makes a choice, gets a real feel for the game, and finishes on a call to install it. Ad networks run them as their own format, beside video and static ads.

The appeal is simple: the player has already played before they reach the store page. The catch has always been production. A playable is a piece of software, not an edit, and each network wants its own file. That is the part we take off your hands.

For each network's file specs, best practices and typical costs, see the playable ads guide.

These are recordings of 2D video playables made with Creatiles: interactive story ads where the player makes the choice that moves the story on. See twelve, story and 3D, with what each one shows, in the playable ads examples.

A playable has a few seconds to make sense to someone who has never seen your game. The ones that hold up tend to follow the same handful of rules, and they are the questions we ask about your recording before we build:

• One mechanic. The single thing your game is built on, not a tour of its features. If the player learns one action, they have learned the game.
• An instruction in the first second. A hand, an arrow or one short line that says what to do, so nobody has to guess where to tap.
• Your real game. The look, the sound and the feel the player will find after installing. That's why we build from your APK and your own footage: what the ad promises is what the store delivers.
• A clear end. A few interactions, then a finish that leaves the player wanting the next level, and the button to install.

That is also why we ask for one recording of the part you want played. It tells us which moment of your game sells it, and it becomes the backbone of the playable.

• Your game's APK, so we work from the real game.
• One recording of the part you want played: the level, the moment or the mechanic that sells your game.
• What the player should do: the tap, the swipe or the choice the ad is built around.

You send it from the Playables page in your account. Pick which way up it should play, portrait or landscape, or let us read it off your recording.

Our team builds every playable by hand, and we aim to send it within 24 hours of your request: to your email address and to your Playables page. Anything you add to a request after sending it may add to that time.

If we can't make a playable from what you sent, we tell you why and give the credits back. You never pay for a playable you didn't get.

Every network has its own rules for a playable's file: Facebook playable ads, Unity, AppLovin and TikTok each want theirs. We build one for each network you choose, ready to upload:

Pick all of them or only the ones you buy on. The price is the same.

A playable ad is 1,500 credits, from the same balance as your video ads. On the Starter plan's 9,000 credits a month, that's up to six playables, or a mix of playables and videos. See all plans.

The playables we deliver are yours to use, on any ad network, for as long as you like.

Playables and video ads do different jobs, and plenty of campaigns run both. A video earns the click in a feed; a playable lets the player try the game before installing. Our showcase has 2D video playables made with Creatiles, interactive story ads where the player makes the choice.

For the video side, see AI video ads for mobile games: finished 15- and 30-second ads, written from your gameplay, in five shapes at one price.